The Best and Worst Branding of 2018

Design can be powerful. Thriving businesses know this and regularly rely on good design to create influential and impressive brand identities and brands. As we recently wrote, No successful company has ever left its brand and branding to chance. Instead, smart companies are intentional and public about their mission and values, among other things. There’s a good reason for this. 87% of consumers will purchase a product solely because of brand values. In 2018, we saw some terrific examples of strong branding and several strong rebrands. But we also saw many…

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5 Reasons Why Your Freelance Marketing Business Will Fail Without Good Design

As a freelance marketer, you know the importance of a first impression. That’s true for your own marketing business and for each of your clients. Making the right first impression helps communicate the message you want to share. (The message that you are a trusted professional who rocks at their job). The truth is that you have to prove yourself to every single new lead. And as a marketer, you have to continuously prove yourself to your prospects and clients beyond the initial impression. If you had to do that…

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16 LinkedIn Statistics That Matter to Marketers in 2019

What is LinkedIn worth to your business, and what are the LinkedIn statistics that will help you perfect your marketing strategy on the platform? ? LinkedIn is unique among the major social media players because it has a very specific user base. That is, educated and affluent people who are already in a professional headspace and actively looking for solutions. If your brand is yearning for a calm, focused alternative to the oversaturation and vitriol of 2019’s social media landscape, then LinkedIn gets even more attractive. Hootsuite CEO Ryan Holmes…

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How to Write Compelling Marketing Copy: 7 Tips for Writing Content That Gets Results

Writing is a tricky business. You have to choose just the right words to convey your unique message to your specific audience. And, that’s only half the battle. There’s also the question of context. Where and how will you communicate? And, what is your goal? Novels are not novellas. And, content marketing is not copywriting. As Perry Robin, a writer for the content marketing experts at Brafton, explains: Writing marketing copy is a unique, specialized task.It shouldn’t be confused with newswriting, sending an email to a colleague,  RFP copy or…

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Diamond PLR Reseller Review

PLR Monthly

Diamond PLR Monthly Reseller Online since 2004, I have watched Dan and Dave grow their PLR focus into a multi-digit income business. Truly experts in PLR Rights and Marketing Recently they promoted their latest offer; the PLR Monthly program which can be best described by one of my emails Subject: The BEST PLR Resource EVER!… Good Day Friend Have you ever heard of PLR (Private Label Rights) content? When I first heard of PLR and what it could actually do for me I researched the market almost immediately, looking for a new angle on how to…

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7 Steps to a Perfectly Written Business Plan

February 20, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan? SBA.gov recommends that a business plan include: Executive summary — a snapshot of your business Company description — describes what you do Market analysis – research on your industry, market and competitors Organization and management — your business and management structure Service…

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Twitter Link Roundup #355 – Terrific Reads for Small Business, Entrepreneurs, Marketers, and Designers!

By now, the entire Netflix indulging world has heard of the diminutive-yet-formidable Mari Kondo. The tidying-up mania is literally and figuratively sweeping the nation as overwhelmed homeowners seek to create a little breathing room for themselves. The premise itself is a good one – a minimalist attitude toward stuff is healthy, and there’s something to be said for living with less. However, hidden beneath those shiny plastic bags stuffed with unused junk lurks an ugly reality. Each one of those garbage bags will inevitably wind up piling into already overflowing…

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7 Essential Trends That Will Shape Product Design in 2019

The pace of change has accelerated. Gone are the days when fashion trends could be measured in decades. Or a telephone was a one-time, long-term purchase. Now, new technologies supplant older ones every single year; and, in some cases, even faster. Today’s successful products have an even greater need to differentiate than in prior years. Today’s consumers want the newest technologies. But, they also want products that are environmentally responsible as the debates over climate change rage. They want to wear the latest fashions. But, with the rise of the…

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